Case study · Shopify · Netherlands, Belgium & Germany
Scaling E-Commerce Through Custom Architecture & High-Converting Design
Rehall needed a digital storefront that didn't just serve as a visual catalogue, but acted as a high-performance sales engine. We turned a static, high-fidelity design into a dynamic, scalable Shopify ecosystem built for revenue.
- Client
- Rehall
- Services
- Design
- E-commerce
- Shopify
- Web Development
- Platform
- Shopify
- Year
- 2026
- Role
- Shopify build & app integration
01The challenge
The problem we were hired to solve
The primary hurdle in modern e-commerce is bridging the gap between premium aesthetic design and elite technical performance.
Rehall designs technical ski and snowboard outerwear for men, women and kids, and sells it directly across the Netherlands, Belgium and Germany. The brief was not another pretty catalogue: the storefront had to behave like a high-performance sales engine, turning a static, high-fidelity design into a dynamic, scalable Shopify ecosystem built to maximise revenue.
The challenge for Rehall was to implement a pixel-perfect design and integrate essential third-party applications without introducing code bloat, slowing down page speed, or creating friction in the buying journey.
Premium visuals plus the apps a modern fashion brand relies on usually mean heavier pages and a slower path to checkout, exactly the kind of drag a seasonal brand can least afford.
02Approach
The solution & execution
Led by founder Akib Zawayed, we engineered a bespoke Shopify environment focused on speed, seamless third-party functionality and user-centric navigation.
We treated speed and clarity as design features, not afterthoughts. Every screen in the approved design was rebuilt as a lightweight, fully responsive Shopify theme in clean Liquid, so the brand stays razor-sharp whether a shopper is on a laptop at home or a phone in the lift queue.
Third-party functionality was added deliberately, through meticulous API work, so each new feature extended Shopify without dragging down Core Web Vitals. Then we restructured product discovery and checkout around how people actually buy skiwear: by who it is for, by garment, by fit and by technical performance.
- 01
Pixel-Perfect Design Conversion
Translated complex UI/UX designs into a fully responsive, lightweight Shopify theme. We ensured the brand's visual identity remained razor-sharp and engaging across all mobile and desktop devices.
- 02
Strategic App Integration
Seamlessly integrated custom third-party applications to extend Shopify's native functionality. This required meticulous API implementation to ensure the new features worked flawlessly without compromising Core Web Vitals or site speed.
- 03
Conversion-Optimised Architecture
Restructured the product discovery and checkout flows. By utilising clean Liquid code and prioritising intuitive navigation, we eliminated user friction points to actively reduce cart abandonment.
03What we built
Six details that do the selling
The result is a bespoke Shopify environment focused on speed, seamless app functionality and user-centric navigation. On the live store today, shoppers move from a mega menu organised by Men, Women, Boys and Girls into category lists and campaign tiles; search suggests queries and shows products, prices and ratings as they type; collections filter by size, colour, waterproofness and breathability; product pages show every colourway as a photo and translate fabric specs into simple meters; and the cart pairs recommendations with trust signals, the dispatch cut-off and payment options.
01/ 06 Navigation
A mega menu that shops like a ski store
- The problem
A deep range of jackets, pants, suits, base layers and technical lines across four audiences can bury products several clicks deep.
- What we built
Hovering Shop opens a mega menu split by Men, Women, Boys and Girls. Every category for that audience sits one hover away, and half the panel goes to editorial campaign tiles, so discovery feels like browsing a store rather than reading a sitemap.
- Shop by audience: Men, Women, Boys, Girls
- Every category one hover away
- Editorial campaign tiles inside the menu
02/ 06 Search
Search that answers while you type
- The problem
Shoppers who arrive knowing what they want shouldn't have to wade through a results page to see what fits.
- What we built
Typing opens a predictive panel under the header: query suggestions on the left, live product results on the right with sale prices and star ratings, and a View all shortcut for the full list.
- Results appear as you type
- Smart query suggestions
- Sale prices and ratings at a glance
03/ 06 Filtering
Filters built on technical specs, not just size and colour
- The problem
Skiwear is bought on performance. Without spec-level filters, customers open product after product to compare waterproof and breathability ratings.
- What we built
Collection pages pair a filter app, styled into the theme, with Rehall's product data: size with live stock counts, colour swatches, waterproofness in mm, breathability, and features such as a snow skirt or ski-pass pocket. Regular, Baggy and DXR fit tiles sit above the grid.
- Size filter with live stock counts
- Visual colour filter
- Filter by waterproofness (mm)
04/ 06 Product page
A buy box that removes the last doubts
- The problem
Choosing a colourway, finding out a size is sold out only after clicking, and hunting for delivery terms are classic reasons to leave a product page.
- What we built
Every colourway is a real product photo, sold-out sizes are struck through in the size bar, and the delivery promise sits right under a full-width Add to cart: same-day dispatch before 5 p.m., free shipping from €250 and 14-day returns.
- Colourways as photo swatches
- Sold-out sizes visible before clicking
- Delivery and returns promise at the button
05/ 06 Product data
Technical specs, made readable
- The problem
A 20,000 mm water column and 20,000 g/m²/24h breathability mean little to most shoppers, yet they're why people buy a premium ski jacket.
- What we built
A Features tab turns product data into three visual meters for warmth, breathability and water resistance, followed by a clean details table. The buy box stays pinned beside it while shoppers read.
- Warmth, breathability and waterproof meters
- Spec table driven by product data
- Buy box stays in view while reading
06/ 06 Cart
A cart drawer that keeps people buying
- The problem
Cart abandonment often starts in the cart itself: a dead end with no reassurance and no next step.
- What we built
The slide-out smart cart adds a "Recommended for you" product, the Trustpilot rating, the order-before-17:00 same-day dispatch message and every accepted payment method, from Shop Pay and Klarna to Amex, right where the decision happens.
- In-cart recommendations
- Trust signal at the decision point
- Dispatch cut-off and payment options
04
The impact
Designed for Faster discovery
The architectural overhaul directly translated into proven, measurable sales growth.
By delivering a lightning-fast, visually compelling, and frictionless shopping experience, the Rehall.com platform successfully maximised its conversion rate. The resulting infrastructure now provides a robust, future-proof foundation for scaling their operations and driving sustained revenue.
That foundation is visible today: the store trades its Winter 26 collection in English, Dutch and German on Shopify, with new campaigns and categories added season after season.
- Faster, frictionless buying journey
- Conversion-focused architecture
- A foundation built to scale
The build in numbers
-
3
Storefront languages: English, Dutch and German
Source: observed on rehall.com (hreflang en, nl, de), 8 Oct 2026
-
4
Shopper audiences in the mega menu: Men, Women, Boys, Girls
Source: observed on rehall.com, 8 Oct 2026
-
9
Third-party apps running inside the live theme
Source: observed in the storefront (Rebuy, Globo filters, Klaviyo, Gorgias, Judge.me, Trustpilot, Froonze, Returnista, CookieYes), 8 Oct 2026
These figures describe the build and were observed on the live site on the date shown. We only publish client revenue or conversion figures with the client's permission.
Proof you can check
05 · Across devices
Built for every screen
06Stack
Services & technology
- Services
-
- Design
- E-commerce
- Shopify
- Web Development
- Industry
- Skiwear & outdoor fashion Netherlands, Belgium & Germany
Technology09
- Shopify (Online Store 2.0) storefront platform and checkout
- Liquid custom, lightweight theme code and sections
- Rebuy smart cart drawer and recommendations Seen on the live site
- Globo Smart Product Filters spec-level collection filters Seen on the live site
- Klaviyo email sign-up and back-in-stock alerts Seen on the live site
- Gorgias helpdesk and chat Seen on the live site
- Judge.me & Trustpilot reviews and ratings Seen on the live site
- Returnista returns portal Seen on the live site
- GSAP interface animation Seen on the live site
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