UI/UX Design Services &
Brand Identity
We provide UI/UX design services for websites and web apps, from first wireframes to clickable Figma prototypes, with brand identity design to match. Your customers should understand the offer, find what they need and know what to do next.
UI/UXDesign before development
What we design
UI/UX & brand design services
Start with a focused interface project, a brand identity refresh or a Figma design system. We agree the screens, research activities, deliverables and review rounds before work begins, and approved designs can move straight into custom web development.
See the subscription product page we designed for Ovabalance and the brand and UI system for Products for Home.
Website & web app UI/UX
We map the journeys that matter to your business, such as requesting a quote, buying a product or using a customer portal. Wireframes and clickable Figma prototypes let you review those journeys on desktop and mobile before development starts.
- Wireframing & prototyping
- User flows & site structure
- UX audits of existing sites
- Figma design systems
Brand identity design
We design the visual elements your brand needs: logo, typography, colour palette and supporting assets. The scope can cover a new brand identity or a focused refresh of an existing one, with practical brand guidelines your team and suppliers can follow.
- Logo & iconography
- Typography & colour palette
- Brand guidelines (PDF)
- Supporting brand assets
UI animation & motion design
Motion can explain a state change, guide attention or help a visitor navigate. We design micro-interactions and UI animation deliberately, considering performance and reduced-motion preferences during implementation.
- Webflow interactions
- Micro-animations (GSAP)
- Lottie & After Effects
- Immersive storytelling
Usable by design
UX design your customers can use
A polished interface needs clear content, usable navigation and helpful feedback. We review how these work together across the agreed customer journeys and screen sizes, so the experience holds up on mobile as well as desktop. Example: the phone-friendly store for 9,400+ products we designed and built for Kampeerwinkel Roermond.
At AvixDigital, wireframes, reusable design components and interactive prototypes give you a concrete result to review. Design and development can be scoped together, whether you need WordPress development, a Shopify store or a custom web application, so implementation requirements are considered early.
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Scalable Figma design systems
Reusable components, typography and spacing rules keep approved screens consistent and make future pages easier to design and build.
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Accessibility considerations
We consider contrast, readable typography, focus states and form labels. Any formal accessibility audit or compliance target needs its own agreed scope.
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Clear customer journeys
We review navigation, forms and key actions to remove avoidable confusion. Analytics or usability research can inform priorities where available.
How we work
Our UI/UX design
process
From brief to handoff, in four steps.
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01
Research & strategy
We review your goals, audience, existing content and available research, then agree the journeys and screens to design.
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02
Wireframes & user flows
We plan page structure and key actions in wireframes, allowing you to review the content and layout before visual design.
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03
High-fidelity UI design
We apply the agreed visual direction and brand identity to responsive screens and clickable prototypes, with review rounds defined in the project scope.
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04
Design handoff
Nurul Hasnat, our Lead UI/UX Designer, hands over the agreed Figma files, reusable components and implementation notes, then works through questions with your development team.
/ UI/UX design FAQ
UI/UX & branding questions
Answers to common questions about our UI/UX design services, brand identity projects, deliverables, timelines and how design hands over to development.
What do UI/UX design services include?
UI/UX design services cover how a website or application works and how it looks. Depending on the scope, they can include reviewing goals and existing journeys, information architecture, user flows, wireframes, high-fidelity screens and clickable Figma prototypes. Your proposal lists the activities and deliverables, so you know what is included before work starts.
What is the difference between UI and UX design?
UX (user experience) design shapes structure and flow: what a visitor needs, the order of steps and how easily they complete a task. UI (user interface) design is the visual layer: layout, typography, colour, buttons and interaction states. Both matter, so we usually agree journeys and wireframes first, then apply the visual design to those screens.
What deliverables do I receive at the end of a design project?
Deliverables are listed in your proposal. Depending on the scope, they may include Figma screens, an interactive prototype, reusable components, exported assets and brand guidelines. We also agree file access, ownership and any third-party font or asset licences, so your team can keep using the work after handover.
How long does a UI/UX design project take?
It depends on the number of screens, the research involved and how quickly feedback is given. Redesigning a few key templates takes less time than a full web application or design system. Once we understand the scope, the proposal sets out the timeline, review stages and included revision rounds, so both teams know when feedback is needed.
Do you also design logos and brand guidelines?
Yes. Brand identity design can include a logo and its usage rules, typography, a colour palette, iconography and supporting assets, documented in practical brand guidelines. We can create a new identity or refresh an existing one, then apply it to your website or application so the brand and the interface stay consistent.
Can you build the website after the design is approved?
Yes. We can scope design and development together for a custom website or web application, a Shopify store or a WordPress site. A design-only handover with Figma files and implementation notes for your own developers is also possible. Not sure which you need? Read our guide to choosing a website or a web application.
Can you audit and redesign our existing website?
Yes. A UX audit reviews your existing journeys, content and interface, using available analytics or customer feedback where possible. We then prioritise the changes and agree the redesign scope, from a few key templates to a full redesign. Improvements should be measured after launch; a visual redesign alone cannot guarantee more enquiries or sales.
Plan your UI/UX project
Tell us what you’re building. You’ll get straight answers and a clear scope, timeline and price.
Discuss your projectFree estimate · No obligation
- UI/UX Design
- Brand Identity
- Figma Prototypes
- Wireframing
- Design Systems
- UX Audits
- Motion Design
More services
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Development
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WordPress development
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