Kampeerwinkel Roermond: A Shopify Camping Store
9,400+ outdoor products made easy to find, buy and collect, in three languages and with free pickup in Roermond.
- Client
- Kampeerwinkel Roermond
- Platform
- Shopify
- Year
- 2026
01The challenge
The problem we were hired to solve
The challenge: 9,400+ products, three languages and a showroom
A range this deep only sells online when shoppers can find the right product in a few taps.
Kampeerwinkel Roermond is a camping, outdoor and winter sports specialist. Its showroom in Retailpark Roermond is open seven days a week, a few kilometres from the German border. The range is enormous: tents and caravan awnings, cool boxes, camp kitchens and hiking boots. On top of that, there is outdoor clothing for the whole family, plus barbecues and ski wear. Brands include Dometic, Thule, Meindl, Lowa, Kampa and Weber.
Online, that depth is both the opportunity and the risk. More than 9,400 products across 14 departments and over 200 collections can bury the right tent several clicks deep. Shoppers also compare camping gear before they buy it. How many people does a tent sleep, and will the awning fit the caravan? Which sizes are left, when will it ship and what does delivery cost? Every unanswered question is a reason to open another tab, or another store.
The webshop also had to serve very different customers at once. Some locals would rather collect from the shop. Dutch and Belgian shoppers expect to pay the way they always do. Meanwhile, German and English-speaking visitors need the store in their own language. All of them need to trust the shop behind the screen.
02Approach
The solution & execution
We designed the whole Shopify store around one idea: it should work like a good camping store. There, every aisle has a sign, staff answer hard questions on the spot, and the till is never far away.
First, we looked at how people actually shop for camping gear. They start with a department, such as tents, awnings or clothing. Then they narrow it down by type, and finally by brand and price. That structure became the backbone of a custom Shopify theme on Shopify's Horizon foundation. We added our own sections for the homepage, the All Categories menu, search, product pages and footer. Each one carries the store's olive-and-orange identity.
Then we worked through the buying journey screen by screen. Product pages answer what a shop assistant would. They show today's price and the saving, the sizes that are left, the specs and when it ships. Next, the cart and checkout remove the last reasons to wait. They offer a free-shipping progress bar, express wallets and the payment methods Dutch and Belgian shoppers use. There is free pickup at the Roermond store, too. Everything runs in Dutch, English and German through Shopify Markets. Finally, we designed every screen for the phone as carefully as for the desktop.
- 01
Navigation for a 9,400-product range
A custom All Categories menu shows all 14 departments as icon cards with their product counts. Hovering a card opens its sub-categories. A full-height mobile menu mirrors it, and predictive search sits in the header on every device.
- 02
Product pages that work like a shop assistant
A bespoke product template shows every colour as a photo swatch and strikes through sold-out sizes. Its You save badge spells out the saving in euros. Above the button, a rotating line shows the dispatch cut-off and the free-shipping threshold. Pinned Description, Features and Shipping & Returns tabs follow, and a sticky Add to cart bar stays in reach.
- 03
A cart and checkout built to close
Add to cart opens the drawer without a page reload. Inside, a progress bar counts down to free shipping at €100, while Shop Pay and Google Pay skip the forms. The branded Shopify checkout offers free pickup in Roermond, plus iDEAL, Klarna, cards and KBC/CBC.
- 04
One store, three languages, one showroom
Dutch, English and German storefronts each have their own URLs and share a compact language switcher. A homepage block invites visitors into the Roermond showroom. Expert guides, such as the caravan awning size guide, complete the picture.
03What we built
Six details that keep this Shopify camping store selling every day
The result is a webshop that sells the way the showroom does. Shoppers open All Categories to see every department with its product count. Or they type into a search field that suggests whole collections as well as products. Product pages show colours as photos, strike through sold-out sizes and promise same-day dispatch for orders before 15:00. Then Add to cart opens a drawer that counts down to free shipping. At checkout, shoppers pay with iDEAL, Klarna, a card or KBC/CBC. Or they skip the forms with Shop Pay or Google Pay. They can also collect their order free from the Roermond store.
01/ 06 Navigation
A 9,400-product range, one hover away
- The problem
The menu holds 14 departments and around 190 collections, from tents and awnings to hiking boots and barbecues. A standard dropdown would bury most of that range several clicks deep.
- What we built
All Categories opens a full-width panel of 14 department cards, each with its own line icon and product count. That way, shoppers see the size of every aisle at a glance. Hover over a department, such as Camping gear (1,440 products), and its sub-categories appear underneath. They run from Cool boxes & cooler bags to Stoves & burners under Camp cooking. On phones, the same departments and counts open in a full-height menu.
- All 14 departments behind one button
- A product count on every department
- Sub-categories one hover away
02/ 06 Search
Search that lives in the header, not behind an icon
- The problem
Shoppers who already know what they need, a chair, a cool box, a Weber, want to type it. On a phone, a search hidden behind an icon adds a step before they even start.
- What we built
The phone header keeps a full search field beside the menu, account and cart. It also stays in view as the page scrolls. Typing 'chair' suggests whole collections first, such as Beach chairs & Sun loungers and Camping chairs and recliners. Then come a View all results link and product cards with prices. On desktop, the same panel opens under the header, with sale prices beside the old price.
- Search field always in the header
- Suggested collections as you type
- Products and prices in the panel
03/ 06 Product page
A buy box that answers before you ask
- The problem
Outdoor clothing and footwear come in many colours and sizes. Shoppers leave a product page when they find a size has sold out only after choosing it. They also leave when they can't tell when an order will ship.
- What we built
Every colour is a real product photo. Sold-out sizes show up struck through before anyone clicks (here S and XL). Until a shopper picks a size, the button reads MAKE A SELECTION. A You save badge spells out the saving in euros. Just above the button, a rotating line cycles through the store's promises. These are free shipping from €100, same-working-day dispatch for orders before 15:00 and returns within 14 working days. Once the button scrolls out of view, a sticky Add to cart bar takes its place.
- Every colour as a real photo
- Sold-out sizes struck through before you click
- Dispatch promise right above the button
04/ 06 Cart
A cart drawer that counts down to free shipping
- The problem
Plenty of camping essentials cost less than €100: a lantern, a gas cartridge, a set of pegs. Below the free-shipping line, shoppers either pay postage they didn't plan for or close the cart to think about it.
- What we built
Add to cart opens a slide-out drawer on the spot, with no page reload. An olive progress bar shows exactly how far the shopper is from free shipping. Shoppers can change the quantity in place. Below CHECK OUT sit the Shop Pay and Google Pay express buttons, the next-working-day delivery note and eight payment marks. Even an empty cart suggests a product with a one-tap + Add button.
- Live progress to free shipping
- Express checkout in the cart
- Delivery promise and payment marks
05/ 06 Checkout
A checkout that knows there's a real shop in Roermond
- The problem
A store with a showroom in Retailpark Roermond shouldn't make local customers pay postage. Dutch and Belgian shoppers, meanwhile, expect to pay the way they always do.
- What we built
The branded one-page checkout offers Ship or Pickup. Choosing Pickup shows the Roermond store, free and usually ready in 24 hours. Shop Pay and Google Pay sit at the top for a form-free checkout. Payment then opens on iDEAL | Wero, followed by Klarna, cards and KBC/CBC. Beside the order summary, tiles let shoppers call, chat or email for help.
- Free pickup at the Roermond store
- Dutch and Belgian ways to pay
- Help without leaving checkout
06/ 06 Local store
A Shopify camping store that walks you into the showroom
- The problem
Much of what sells camping gear in Roermond is the shop itself. Think of tents pitched indoors, specialist advice and doors open seven days a week. A generic webshop hides all of that behind an address in the footer.
- What we built
The homepage gives the physical store its own block. A looping video shows tents pitched in the showroom. Beside it, a card lists five reasons to visit. They include seven-day opening and the store's promise of "more than 10,000 camping and outdoor items in stock". A VISIT OUR STORE button completes the block. The same store returns at checkout as free pickup, so browsing online and visiting in person feed each other.
- The real showroom, on video
- Five reasons to visit, in one card
- From browsing online to a visit in store
04
The impact
Designed for Webshop + store
A Shopify store that trades every day: online, across the border and over the counter in Roermond.
Built to sell, the store carries Kampeerwinkel Roermond's whole range on one consistent set of templates. Every new tent, jacket or barbecue goes live with the same photo swatches, savings badge, specs and delivery promise. As a result, the range can keep growing without the shopping experience falling apart.
Just as importantly, the webshop keeps the shop at the centre. The homepage invites visitors into the showroom. Guides such as the caravan awning size guide answer the questions a shopper would otherwise ask in store. And free pickup at checkout turns an online order into a visit to Roermond.
Google's Chrome UX Report covers real visitors over the 28 days to 8 Oct 2026. It puts their loading time inside Google's "good" range. Largest Contentful Paint is 2.2 s on mobile and 2.4 s on desktop. Layout stability (CLS 0.03) is in the "good" range too, and the desktop store passes Core Web Vitals.
- A huge range that's easy to navigate
- Fewer reasons to leave a product page
- Webshop and showroom working together
The build in numbers
-
9,400+
Products online: every one on the same set of templates
Source: observed on kampeerwinkelroermond.nl (/en/products.json: 9,426 products; sitemap: 9,427 product URLs), 8 Oct 2026
-
14
Departments in the All Categories menu, each showing its product count
Source: observed on kampeerwinkelroermond.nl/en, 8 Oct 2026
-
3
Storefront languages: Dutch, English and German
Source: observed on kampeerwinkelroermond.nl (hreflang nl, en, de), 8 Oct 2026
-
6
Ways to pay at checkout, from iDEAL, Klarna and cards to Shop Pay and Google Pay
Source: observed on the kampeerwinkelroermond.nl checkout page (Shop Pay, Google Pay, iDEAL | Wero, Klarna, cards, KBC/CBC), 8 Oct 2026
Every figure shows its source and date. We only publish client revenue or conversion figures with the client's permission.
Proof you can check
- Open All Categories on the homepage kampeerwinkelroermond.nl/en (opens in a new tab)
- See the buy box on a rain jacket kampeerwinkelroermond.nl/en/products/tenson-winga-womens-waterproof-rain-jacket (opens in a new tab)
- Read the caravan awning size guide kampeerwinkelroermond.nl/en/pages/caravan-awning-size (opens in a new tab)
05 · Across devices
Built for every screen
06Stack
Services & technology
- Services
-
- Design
- E-commerce
- Shopify
- Web Development
- Industry
- Camping & outdoor retail Netherlands, Belgium & Germany
Technology
- Shopify (Online Store 2.0) storefront, Dutch, English and German markets, checkout and local pickup
- Liquid custom theme on Shopify's Horizon base, with bespoke homepage sections, mega menu, search and footer
- JavaScript web components cart drawer, free-shipping bar, sticky Add to cart and language switcher
- Shop Pay & Google Pay express checkout in the cart drawer, cart page and checkout
- Shopify Checkout Blocks help tiles and a birthday field in the branded checkout Seen on the live site
- Globo Smart Product Filters brand and price filters with live counts Seen on the live site
- Judge.me product reviews Seen on the live site
- Smile.io Kampeerpunten loyalty points Seen on the live site
- Klaviyo newsletter sign-up Seen on the live site
- CookieYes cookie consent Seen on the live site
- GSAP interface animation Seen on the live site
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